Brand identity, brand strategy, Brand Guidelines, web design
I rebranded the Montana Abortion Access Program to create a bold, authentic identity that resonates with a younger audience while honoring the program’s deep roots in fighting systemic oppression. Through a modern, visually compelling design, I crafted a brand that reflects their five core values—accessibility, equity, resilience, community, and autonomy.
I rebranded the Montana Abortion Access Program to create a bold, authentic identity that resonates with a younger audience while honoring the program’s deep roots in fighting systemic oppression. Through a modern, visually compelling design, I crafted a brand that reflects their five core values—accessibility, equity, resilience, community, and autonomy.
The new identity balances urgency with approachability, ensuring the program remains both a trusted resource and a powerful advocate for reproductive justice in Montana.
The new identity balances urgency with approachability, ensuring the program remains both a trusted resource and a powerful advocate for reproductive justice in Montana.
