Brand identity, brand strategy, brand Guidelines, web design
I created the brand identity for Montanans for Choice by incorporating natural elements from the Biodiversity Heritage Library’s public domain illustrations of Montana’s flora and fauna. This approach grounds the brand in the region’s natural beauty while symbolizing resilience, growth, and interconnectedness—key themes in the fight for reproductive rights.
I created the brand identity for Montanans for Choice by incorporating natural elements from the Biodiversity Heritage Library’s public domain illustrations of Montana’s flora and fauna. This approach grounds the brand in the region’s natural beauty while symbolizing resilience, growth, and interconnectedness—key themes in the fight for reproductive rights.



























The result of the brand is a visually striking and deeply rooted identity that reflects the organization’s commitment to choice, community, and advocacy in Montana.
The result of the brand is a visually striking and deeply rooted identity that reflects the organization’s commitment to choice, community, and advocacy in Montana.


























