Michelle Allen

Luxury blonde specialist located in Portland, Oregon

The challenge

Michelle Allen is a luxury blonde specialist located in Portland, Oregon. When she was looking to leave her current salon she came to me help her get her business started. We worked together build a stylish and modern brand that exhibited luxury care. I helped guide her through the process as I designed a logo, a website, content for her social media accounts, helped to facilitate photographic art direction, and worked together on a brand strategy.

Services Provided:

Branding Strategy
Logo Design
Photography Art Direction
Website Design
Social Media Content Creation

01 Logo

The Michelle Allen logo exemplifies characteristics of luxury, beauty, style, and femininity.

02 Branding

The Michelle Allen contains custom iconography inspired by natural health care and the beautification industry. The brand also contains custom patterns inspired by the natural curvatures of crystals.

Raymond Lombardi design that features Michelle Allen branding.

03 Collateral

Michelle Allen's branding elements are exemplified in her business cards.

Raymond Lombardi design that features Michelle Allen business card.

04 Color

The Michelle Allen color palette is rooted in pink and purple as well as a gradient that combines the two color swatches. The palette also contains a secondary swatch that serves as a dark grey anchor.

#A684B8

#E1D7FF

#CA8DB1

05 Typography

Sweet Sans Pro is a high-end font with a modern twist while Bon Vivant is a script font representative of luxury and fashion. Proxima Nova serves as simple and legible font for body copy.

Sweet Sans Pro

Proxima Nova

abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()

Bon Vivant

abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()

06 Photography

Michelle Allen's photography is simple, high contrast, and light. The portraits of Michelle illustrate the luxury care that the she provides.

Raymond Lombardi design that features Michelle Allen photography.

07 Website

The Michelle Allen website is a combination of all of the brand elements, with high contrast visuals, the featured color palette, texture, and clear calls to action.